Dr.Now: Top Healthcare Recognition Brand, Surpasses 6.1 Million Downloads

Untact medical care platform DoctorNow has solidified its unique leadership in the market by ranking first for two consecutive years in a medical service brand awareness survey. According to a survey conducted last February by professional research firm OpenSurvey targeting 1,000 men and women aged 20 and over nationwide, DoctorNow recorded a 40% response rate in the category of 'the brand that first comes to mind when sick,' proving its overwhelming recognition with a 6 percentage point increase compared to the previous year. Furthermore, in descriptive questions asking about usage patterns, such as 'the first untact medical care service people look for' and 'frequently used untact medical care service,' over 49% pointed to DoctorNow, demonstrating high user loyalty. Jeong Jin-woong, CEO of DoctorNow, analyzed these achievements as a result of the synergistic effect created by last year's untact medical care awareness improvement campaign utilizing TV media and service advancements centered around 'Now Pharmacy.' He emphasized that even amidst the challenge of prescription drug delivery restrictions, users' experience in receiving prescription drugs has been continuously improved through the 'My Regular Pharmacy' system, and the strengthening of pharmacists' capabilities participating in untact medical care plays a crucial role. DoctorNow's key usage indicators also demonstrate robust growth. As of February, the combined cumulative app installations on both Google Play Store and Apple App Store exceeded 6.1 million, and an average rating of 4.8 proved very high user satisfaction. The 'My Regular Pharmacy' system shows rapid expansion, with over 69,000 locations designated as of February, and an average monthly increase of over 15% since the system's launch. This system allows users to directly designate their preferred neighborhood pharmacy to request prescriptions and pick them up in person, maximizing convenience by offering a free choice of pharmacies regardless of their partnership with DoctorNow. Pharmacists' participation in untact prescriptions has also significantly increased, leading to an expansion of their role within local communities. In 2024, 17,100 pharmacies completed dispensations through DoctorNow, meaning approximately 7 out of 10 pharmacies in Korea participated in untact prescriptions. Pharmacy participation rates by city/province surged by over 55% annually, with a notable increase of over 59% per year, especially in non-metropolitan areas, contributing to the nationwide spread of untact medical care.