Dream to Reality

'Startup Morning Coffee', broadcast live daily at 8:40 AM on the YouTube channel 'Jeon Hwa-sung's CNTV', hosted by CEO Jeon Hwa-sung, in-depth introduces the core competencies and market potential of various startups, and actively serves as a valuable information platform for viewers interested in the startup ecosystem through real-time comment interaction. The innovative company 'Naeloori', which garnered attention on this program, provides a 4-wheel delivery solution based on senior personnel, addressing the inefficiencies of the regular delivery market plagued by chronic labor shortages, and is leading the way in creating new job opportunities for seniors who wish to remain active in society even after retirement. It specializes in delivering light goods to places where regular delivery is essential, such as catering and meal container companies, successfully establishing itself in the market, and is currently solidifying its growth potential through CNTTech's Campus Town support program. Naeloori's core competitiveness lies in its systematic and efficient system for senior delivery personnel and its outstanding technological capabilities. Not only has it developed an app interface that senior delivery personnel can use intuitively, but it has also independently developed and utilized a TMS (Delivery Management System) to monitor the entire delivery process in real-time and a routing algorithm to derive optimal paths. This technology-driven system maximizes delivery efficiency and enhances the proficiency of senior personnel, enabling stable service operation. Currently, it shows strength in the office food, food ingredients, and small package delivery markets, and plans to expand its service scope to include high-value item delivery, fresh logistics, and more in the future, aiming to lead innovation across the entire logistics market. CEO Jeon Hwa-sung praised Naeloori, stating, "It is impressive how quickly it has grown and shown strong business performance since its service launch in November 2021." He added, "Based on the solid teamwork of its founding members from Korea University, Naeloori is expected to play an even greater role as a social value-creating enterprise that simultaneously addresses labor issues in an aging society and inefficiencies in the logistics market," expressing strong support and anticipation. Naeloori is gaining attention as a prime example of ESG management, contributing to solving social problems beyond mere delivery services.