DoHands Selected as Official Qoo10 Japan Delivery Provider and eBay Fulfillment Alliance Partner

Good news has been announced that will give wings to K-Beauty's penetration into the Japanese market. Poomgo, from DooHands, a leading domestic fulfillment service company, has been designated as Qoo10 Japan's official delivery partner and has officially joined the eBay Fulfillment Alliance (EFA). This joining is expected to be a groundbreaking turning point for Korean brands' entry into the Japanese market. Qoo10 Japan is a leading Japanese open market operated by eBay Japan, boasting an impressive 25 million members. In particular, it has consistently held the number one market share for K-Beauty products, effectively serving as a crucial gateway for Korean beauty brands. The EFA is a logistics cooperation system established to alleviate the essential logistics burden for Korean brands entering Qoo10 Japan, helping them settle in the Japanese market and supporting their stable entry. Approximately six leading domestic companies, including DooHands' Poomgo, are slated to participate in this alliance. Poomgo has already proven its capabilities by self-developing and operating the 'Japan 5-Day Delivery Guarantee' service since April of last year, which ensures delivery completion within 5 days in Japan. It is characterized by maximizing efficiency by handling the entire logistics process, from order collection to local delivery, in a centralized manner through its proprietary platform, 'Poomgo Now'. With this EFA joining, companies entering Qoo10 Japan will be able to more easily utilize Poomgo's differentiated Japanese delivery service. DooHands emphasized that Poomgo is the only EFA partner that directly develops and operates both domestic and international delivery guarantee services. This signifies the unique competitive edge of the logistics services provided by Poomgo. Park Chan-jae, CEO of DooHands, stated, “Poomgo will operate domestic and international fulfillment integrated into a single platform, and by providing swift delivery services, it will not only reduce brands' logistics operating costs but also become a key partner driving explosive sales growth.” This synergy is expected to have an even more powerful impact. Indeed, Korean products account for 30% of all imported cosmetics in Japan, maintaining the top position for three consecutive years, and last year, Korean cosmetics exports to Japan increased by 20.6% year-on-year to reach $10.2 billion, setting an all-time high. Poomgo's latest move is expected to play a decisive role in further solidifying K-Beauty's position within the Japanese market.