Dayone Company Launches Delaware Subsidiary, Accelerating Global Expansion

**Day1company Accelerates Pre-emption of Global Education Market with Establishment of US Subsidiary** Day1company is accelerating its global business expansion by establishing a local subsidiary, ‘Day1company USA (tentative name),’ in Delaware, USA, a central hub of the global education market. This strategy aims to secure a leading position in the global education market, which is projected to grow to approximately 10 trillion dollars by 2030, particularly in the vocational education sector, which shows an average annual growth rate of 6.5%. This marks the establishment of the third overseas subsidiary, following Japan and Taiwan, and is a decision made to maximize the global growth momentum that has become visible since 2021 and to secure a leading position in the US, the world's largest education market. Through the establishment of this US subsidiary, Day1company plans to flexibly respond to changing trade environments, such as protectionist trends, efficiently manage its global supply chain, and lay the foundation for sustainable growth. Its localization strategy will also be strengthened. ‘Day1company USA’ will oversee the US operations of Day1company's flagship practical education brand ‘Fast Campus’ and job skills education brand ‘Coloso,’ and plans to build a value chain covering the entire process of planning, production, and distribution of customized educational content that reflects local trends. In particular, it will focus on areas with high demand in the US, such as AI, tech, drawing, and design, to provide differentiated learning experiences. To achieve this, Day1company plans to invest approximately 20 billion KRW over the next three years in original content production and securing local expert instructors, and will hire about 50 local professionals, including content planners and marketers, to significantly enhance local execution capabilities. Driven by this proactive investment, the company aims to achieve 10 billion KRW in sales in the US market this year and plans to increase its global competitiveness by expanding the proportion of local original content. CEO Lee Kang-min emphasized, “Education has now become an arena of ‘practical competency competition’ that transcends borders. We will lead the global education ecosystem by providing educational content that pioneers the industrial structure and trends of the US market, and we will use our success in the US as a benchmark for our global expansion strategy.” Day1company also plans to ‘re-export’ global standard content developed by its US subsidiary to the domestic market, thereby enhancing domestic educational competitiveness. Furthermore, it plans to expand its business scope across the entire North American market through phased expansion not only throughout the US but also into neighboring countries such as Canada.