Dalpa Launches AI-Powered Market Analysis Solution

## Market Trends, Now Read by AI! Dalpa Officially Launches Innovative 'Market Intelligence AI Solution' Companies can now easily capture and analyze the hidden voices of the market found in social media and reviews. AI Agent Studio Dalpa has officially launched its innovative 'Market Intelligence AI Solution,' which combines web scraping with natural language processing AI, ushering in a new era of automating the entire process from market data collection and analysis to strategy proposals. Dalpa's new solution automatically collects vast online data from blogs, portals, social media, and communities, then precisely analyzes positive/negative trends over periods, related keywords, and even the expressions customers actually use. This automates quantitative evaluation and practical strategy proposals for both the company itself and its competitors, providing key insights necessary for business decision-making. This solution is fundamentally different from the abstract and macroscopic information provided by existing social listening tools. Dalpa's solution is unique in that it quantitatively delves into specific consumer reactions and product-centric trends, providing actionable results that immediately contribute to a brand's strategy formulation and decision-making. Unlike vague predictions from GPT-based reports, it derives immediately applicable insights for practical work, such as product improvement plans, marketing copy, and content planning, based on actual figures and statistical data. User convenience is also overwhelming. The entire process, from data collection to analysis and report generation, is automated simply by entering keywords. It also supports customized dashboards optimized for each department, such as marketing, planning, and branding, maximizing efficiency. The market response has already been enthusiastic. It collaborated with a total of 15 companies during the pre-launch testing phase and has already proven its value by signing formal supply contracts with 10 leading domestic companies, including Illoom and Facade Pattern. Dalpa does not stop here. It plans to evolve into an advanced AI agent that automatically detects and quantifies visual elements such as packaging, styling, and advertising creative by adding image and video-based trend analysis features in the future. Choi Min-hyuk, Dalpa's Business Development Lead, emphasized, "Market Intelligence AI is more than just a tool for collecting and displaying data; it is a core AI solution that assists practitioners' decision-making and automates repetitive tasks across brand operations." Through customized AI agent creation and AI consulting, Dalpa is leading AI-based innovation in various B2B industries such as manufacturing, distribution, education, and content. In the second half of the year, it plans to further concretize the operational structure, from product planning to marketing execution, through collaborations with major domestic retail and content companies.