Connecting the Dots Acquires Dogmate, Pet Care Service for 36,000 Pets

## An Era of Full-Family Care Opens Wide! Connecting the Dots Embraces 'Dogmate,' the No. 1 Pet Sitter, to Launch an Integrated Care Ecosystem Connecting the Dots, an edutech and care specialized company, is accelerating the establishment of an integrated care ecosystem encompassing the lives of the entire family. By decisively acquiring 'Dogmate,' the nation's top visiting pet sitter platform, the company aspires to leap forward as a care specialist that truly embraces 'all family members,' extending beyond infants and toddlers to companion animals. Dogmate, the focus of this acquisition, has been a veritable industry leader since its establishment in 2015, providing over 150,000 in-home care services to more than 36,000 companion animals. It has secured high credibility in the market with a differentiated portfolio that includes not only connecting professional pet sitters but also providing real-time care videos and companion animal behavior correction services. Connecting the Dots is now boldly expanding its integrated online and offline expertise, gained from successfully operating its existing in-home care platform for infants and toddlers, 'JjaekKagAggeo,' and experiential play space, 'JjaekKagSeom,' into the companion animal sector. In particular, it plans to introduce the industry's first hybrid pet care model, organically connecting visiting pet sitter services with its own offline facilities. Currently, it is accumulating offline field experience through the consigned operation of 'Pet World,' a companion animal theme park in Uiseong-gun, Gyeongsangbuk-do, and based on this, it plans to actively establish companion animal care and education spaces within commercial facilities and apartment community complexes. What is noteworthy is that this integrated care service model has already entered the concretization stage. With the confirmed establishment of infant/toddler and companion animal care facilities in the reconstruction complex of Shindonga Apartment in Dongbuichon-dong, Seoul, and Daejeon Haneulchae Lucier, built by Kolon Global, it is turning the future of integrated care within residential complexes into a reality. This is not just a vision but an actual implementation case, garnering strong interest from the industry. In line with the 'pet humanization' trend, which respects companion animals as family members rather than mere pets, Connecting the Dots plans to fully apply the strict personnel management system already proven at JjaekKagAggeo to Dogmate. The policy is to raise service reliability to the highest level through a multi-stage verification process, including identity verification, aptitude tests, individual interviews, and criminal record checks with the National Police Agency. Through this acquisition, Connecting the Dots is expected to not only provide customized integrated care experiences through organic links between platforms but also create high-quality jobs by strengthening pet sitter professionalism and establishing a systematic education system, and realize social value by contributing to the expansion of employment for local talent, including women with career breaks. Furthermore, it plans to contribute to the establishment of sound values for future generations through life respect education for children. Kim Hee-jung, CEO of Connecting the Dots, stated, "We will now focus on implementing an integrated care platform for the entire family, moving beyond care services that were confined to individual areas," and expressed a strong ambition, saying, "Through this acquisition of Dogmate, we will set new standards of trust in the pet care industry and lead the future direction of care services."