Codetree's MAU Soars 13x in 4 Years, Rises as Coding Education Powerhouse

Coding Learning Platform Codetree Drives Sustained Growth with 50% Retention and Innovation Coding learning platform Codetree is attracting industry attention by recording remarkable growth just four years after its launch. Since its establishment in 2021, its MAU (Monthly Active Users) has surged 13 times and new members 10 times compared to its initial launch, with cumulative subscribers exceeding 70,000. This is analyzed as the result of successfully achieving its goal, 'anyone can pass a coding test by following a systematic curriculum,' aligning with the increasing demand for talent in the AI era. In particular, Codetree overcame the chronic problem of high churn rates in online learning, achieving a remarkable 8-week average retention rate of 50%. Half of the learners consistently studied for over two months, immersed themselves for an average of 5 hours or more per week, and recorded over 15 million code submissions cumulatively, demonstrating high engagement. One Canadian user commented that 'step-by-step learning, building skills gradually from concepts,' made them truly feel their growth. Its expansion, both domestically and internationally, is also remarkable. It has signed licensing agreements with 17 domestic universities, boasting a high renewal rate of 90%, and successfully hosted 12 coding competitions, including 166 university student coding skill enhancement camps and the ACPC co-hosted with AWS Korea. Cumulative participants reached 5,000. Innovative service development also drove its growth. The AI-based adaptive coding competency assessment test 'COEIC,' launched in August last year, has been utilized over 100 times by domestic and international companies and universities as an internal competency evaluation test within a year, earning recognition for its objectivity and reliability. Rapidly expanding its reach on the global stage, its overseas service, launched in September last year, has been used in 71 countries, including the United States and India, over the past six months. Success stories of learners who joined global companies such as AWS Canada, Amazon US, and Meta US demonstrate the tangible effectiveness of Codetree's education. A Codetree official stated, "Coding is a fundamental skill that enables problem-solving and creative thinking in the AI era," and expressed the ambition that "we will continue to grow as a platform that nurtures talent equipped with the ability to leverage AI for everyone."