CEO Jeon Hwasung and Dear Monday's Startup Success Story (Episode 1219)

"Startup Morning Coffee," broadcast live daily at 8:40 AM on the YouTube channel 'Jeon Hwa-sung's CNTV,' and hosted by CEO Jeon Hwa-sung, is a program that deeply highlights the core competencies and market potential of innovative startups. Active communication with viewers through real-time comments is making this a vital information platform for those interested in the startup ecosystem. The startup that has recently garnered significant attention on this program is 'Dearmonday,' which operates a premium B2B workcation platform for corporate employees. Beyond the limitations of simple social workshops, Dearmonday provides an optimal environment for deep work immersion even in beautiful resort destinations, thereby significantly enhancing companies' welfare competitiveness and presenting an innovative solution that helps employees achieve work-life balance. Currently, leading domestic companies such as LG Electronics and Kisun Science are Dearmonday's clients, and it is accelerating its growth through CNTTECH's KICS-UP Challenge program by the Korea Industrial Complex Corporation. The core of Dearmonday's workcation offering lies in its nationwide base infrastructure and customized corporate management system. By securing bases in major resort destinations nationwide, including Jeju, Gangneung, Gyeongju, and Siheung, and providing high-quality premium offices located just a minute away from accommodation, it maximizes work efficiency. This creates an ideal immersive environment where relaxation and work are organically connected. Furthermore, it enhances operational efficiency by adopting a directly managed branch model, securing hotel rooms and workspaces in advance. It has also introduced a corporate-exclusive credit payment system, allowing companies to pre-charge credits that employees can conveniently deduct and use whenever needed, adding to the convenience. CEO Jeon Hwa-sung commented on Dearmonday, stating, "Beyond a mere trend, workcations are being established as a powerful 'welfare solution' for companies to genuinely enhance productivity and secure top talent." He continued, "The strategy of building directly managed infrastructure that combines work and accommodation in major nationwide hubs, and lowering the entry barrier through a corporate-exclusive credit system, will provide a positive experience for companies that prefer flexible work environments, while significantly boosting Dearmonday's growth potential." Dearmonday is expected to establish itself as a leader in the workcation market, delivering new value to both companies and employees in line with changing times.