Cashwalk 'Teamwalk' Health Challenge Surpasses 53 Million Participants

Nudge Healthcare's B2B·B2G challenge platform, 'Teamwalk,' has shown remarkable growth, surpassing 53 million cumulative participants. This achievement, reached in just three months after exceeding 40 million participants in February, once again proves its unrivaled position in the market. First introduced in 2022, Teamwalk is a service that extends Nudge Healthcare's expertise, accumulated through its healthcare app 'Cashwalk,' to the corporate and public sectors. It implements Nudge Healthcare's core mission of preventing and managing chronic diseases by encouraging healthy practices in daily life within the B2B·B2G domain. Corporations, public institutions, and local governments can utilize Teamwalk to plan customized challenges, communicate with participants in real-time, and naturally encourage the formation of healthy habits. Teamwalk's strength lies in its role as a 'participatory communication platform' that goes beyond a simple health management solution. It can be utilized for various purposes, including not only health promotion but also enhancing corporate brand value, carrying out ESG activities, and conducting awareness improvement campaigns within organizations. A key feature is that messages corporations wish to convey are powerfully and naturally disseminated through a challenge method where members voluntarily participate. It offers diverse and easy-to-practice challenge types such as walking challenges, photo verification challenges, and stamp challenges, providing participants with enjoyable healthy habits and operating organizations with a flexible planning environment tailored to their objectives. Based on these innovative features and excellent accessibility, Teamwalk has quickly established itself in the B2B·B2G market, successfully executing approximately 500 cumulative challenges to date. Its value has been proven through collaborations with leading domestic companies such as LG Electronics, Shinsegae Property, GS Caltex, Sony, Skechers, and Jeju Samdasoo, as well as public institutions and local governments like the Ministry of Oceans and Fisheries, the Ministry of Agriculture, Food and Rural Affairs, Gangwon Tourism Organization, and Seoul Metropolitan Government. Song Seung-geun, CEO of Nudge Healthcare, stated, "Teamwalk plays a crucial role in fostering a culture of healthy practices together with corporations and public institutions," adding, "We will continue to expand our challenges in collaboration with various partners so that small daily practices can extend beyond individual health to have social significance."