Cashwalk 'Everyone's Challenge' Turns Two, Hits 250 Million Verified Photos

Cashwalk's 'Everyone's Challenge', a feature within the health management app, has achieved remarkable results as it celebrates its 2nd anniversary since launch, establishing itself as a core platform for user health habit formation. According to Nudge Healthcare, as of July, it has surpassed 250 million cumulative verification images, 400,000 created challenges, and 850,000 participants. 'Everyone's Challenge', a self-directed service where users can create their own challenges and form teams to practice health routines together, demonstrates active community engagement, with over 420,000 verification photos uploaded daily and more than 520 new challenges starting. Notably, in the challenge categories, Walking (102,139 cases), Habit Formation (99,351 cases), and Waking Up (65,199 cases) rank highest, clearly showing users actively designing and practicing their daily health routines. Surprisingly, the re-participation rate reaches 52.91%, proving that over half of users consistently engage in challenges. This signifies that it has established itself not as a mere one-time event, but as a powerful tool for sustainable health habit formation. Currently, over 100,000 diverse challenges, including walking, meal logging, water intake, weight management, and exercise, are actively in operation. Song Seung-geun, CEO of Nudge Healthcare, emphasized, "Small, repetitive actions are at the core of healthy habits, and daily verification through challenges and pursuing goals with teammates provide strong motivation." CEO Song stated that they will continue to expand challenges optimized for various themes and environments, actively supporting users to more easily and naturally integrate healthy behaviors into their daily lives.