Call-in Startup Morning Coffee 1070: Ascent Sports Story

## The Future Met at 'Startup Morning Coffee': Ascentsports Opens New Horizons in the Sports Nutrition Market Every morning at 8:40 AM, the 'Jeon Hwa-sung's CNTV' channel is filled with the vibrant energy of the startup ecosystem. 'Startup Morning Coffee,' hosted by CEO Jeon Hwa-sung, is a dynamic information platform that deeply illuminates the innovative capabilities and market potential of promising companies, while engaging in real-time communication with viewers. In a recent broadcast, Ascentsports, a startup that enhances the value of a healthy life and exercise, was introduced, drawing significant attention. Ascentsports goes beyond being a simple protein supplement company. It is a premium sports nutrition food specialist company for athletes as well as everyone pursuing a healthy lifestyle. Through a diverse product lineup including high-quality protein powder, energy bars, and amino acid supplements, they help consumers maximize their workout effects and quickly recover from fatigue. In particular, Ascentsports regards **'quality' and 'science'** as its core values. They meticulously select only the finest ingredients and develop products based on scientific research to deliver differentiated effects. This not only maximizes exercise performance but also enables quick recovery, helping users maintain optimal condition. Furthermore, their wide range of flavors and formulations expands consumer choice and highlights their consideration for ease of consumption. These efforts lead to the assessment that Ascentsports contributes to making healthy lifestyles sustainable not only for athletes but also for the general public. Ascentsports' potential is already recognized. They secured seed investment from CNT Tech, laying the groundwork for early growth, and are currently performing a support project with CNT Tech's Sports Startup Jump-up Support Center, further enhancing their corporate value. CEO Jeon Hwa-sung expressed a very positive outlook for Ascentsports' future. He emphasized his anticipation, stating, "Ascentsports will rapidly expand its market share based on its outstanding product quality and effective marketing strategies, solidifying its position as a clear leader in the sports nutrition food sector." It remains to be seen whether Ascentsports, introduced through 'Startup Morning Coffee,' will write a new chapter in South Korea's sports nutrition market.