Buzzvil's 100 Billion Won Revenue Secret: Multi-Mission & Gamification Strategy

Buzzvil achieved its best performance since its founding in 2024, establishing a unique presence in the domestic digital advertising market. It recorded consolidated revenue of KRW 101.22 billion and operating profit of KRW 4.39 billion. This is a remarkable achievement, with revenue growing 4.7% year-on-year and operating profit improving by KRW 6.63 billion, especially with operating profit hitting an all-time high. This brilliant growth was primarily driven by the innovation of its business structure, centered on performance-based advertising solutions. Buzzvil successively launched high-value new advertising products such as User Acquisition (UA) and multi-mission ads, thereby restructuring its product portfolio. Especially in the gaming and commerce sectors, it maximized advertisers' campaign efficiency by tracking and optimizing the entire user journey. Multi-mission advertising emerged as a core growth driver. By integrating and managing user actions across multiple stages such as app installation, registration, and first purchase, it directly contributed to advertisers achieving their marketing goals. As a result, the utilization of campaigns by major gaming apps increased, leading to a 2,800% surge in the number of game ad campaigns in 2024. Furthermore, the long-term ad execution rate for campaigns lasting over 3 months exceeded 50%, successfully securing high-quality users who drive actual in-app purchases. Buzzvil also expanded the reach of its reward advertising through a gamification strategy. By incorporating engagement-inducing elements like mini-games and quizzes into ads, it significantly improved new user inflow and retention time. Maintaining stable partnerships with over 500 premium media outlets, including KakaoBank and Kbank, users showed positive reactions, stating, "The ads are as fun as games." In addition to gamification, Buzzvil successfully leveraged AI-based targeting technology to analyze user behavior patterns and interests, precisely targeting high-value users. Currently, AI modeling, such as the GMV (Gross Merchandise Volume) Maximizer and UA (True User) Maximizer, is being expanded and applied to all campaigns. Lee Gwan-woo, CEO of Buzzvil, evaluated 2024 as "a meaningful year that simultaneously solidified profitability and a foundation for growth through the restructuring of our business around ad efficiency and cost optimization." He stated that even amidst economic downturns, the demand for reward advertising, with its clear performance measurement, continues to grow. For 2025, Buzzvil plans to actively expand its global network partnerships, focusing on providing cross-border advertising efficiency to both domestic and international advertisers.