Buzzvil Expands Globally with Japan's Verified Content Ad Strategy

Buzzvil has emerged as a global marketing powerhouse in the Japanese market, achieving over 90% re-contract rate and 200% revenue growth with its content-type and multi-mission advertisements. Building on this success, it is now targeting the global market with an AI full-funnel marketing strategy that prioritizes user experience. Buzzvil's core strategy is to naturally integrate advertisements into engaging content such as webtoons, videos, and games. It lowers the barrier to entry for ads with everyday reward content like 'Today's Horoscope' and 'Quizzes'. Multi-mission ads, in particular, have garnered an explosive response from the gaming industry due to their payment model based on step-by-step missions and KPI achievement. Now, Buzzvil is expanding its partnerships with global game publishers based on the know-how accumulated in Asia. It plans to strengthen its role as a 'Global Bridge' connecting game advertisers in the U.S. with Asian users. Buzzvil highly values the potential of Korean-style ad content formats in the U.S. market, where the preference for K-content has grown. Furthermore, it is introducing a generative AI-based multilingual content automation system to provide efficient localized content and is accelerating the development of entertaining content such as webtoons, videos, and casual games targeting the North American and European markets. In the second half of this year, a dedicated portal where advertising and content consumption are organically linked will also be unveiled. Song Joon-an, the Head of Global Business, stated, "Overseas expansion is not just a simple extension; a customized strategy considering local media environments and user characteristics is essential. Based on our success in Japan, we will achieve sustainable growth in the global market." Buzzvil is opening new horizons in the global marketing market with its unique content-type advertising strategy.