Branch N Bound Triples Sales with Code Tree, 20% Operating Margin for 2 Straight Years

Innovative Coding Education Company Branch & Bound Achieves Over 3x Sales Growth Year-on-Year and 20% Operating Profit Margin for Two Consecutive Years Branch & Bound, an EdTech company reshaping the coding education market, has announced remarkable achievements. Through its coding education platform 'Codetree', sales in 2024 surged by over three times compared to the previous year, and it achieved an impressive operating profit margin exceeding 20% for two consecutive years, demonstrating both financial stability and growth potential. Founded in 2021, Branch & Bound has consistently demonstrated its strength by achieving triple-digit annual sales growth under the leadership of CEO Lee Seung-yong, a graduate of Seoul National University's Department of Computer Science and an International Olympiad in Informatics (IOI) silver medalist. Following a successful first turn to profit in 2023, the company continues on a solid growth trajectory in 2024, solidifying its high-profit structure. Branch & Bound's core service, 'Codetree,' enjoys high user satisfaction, often referred to as 'the standard of coding.' This platform precisely diagnoses learners' capabilities and provides a finely-tuned curriculum with a repetitive learning structure, helping them build strong coding fundamentals and develop practical skills simultaneously. Notably, it is the only platform in Korea to offer all its features in an English version, providing a significant competitive edge to learners aiming for employment in domestic and international IT companies. This leads to strong learning engagement, with a weekly re-visit rate (retention) of approximately 70%. Beyond individual learners, Codetree is also spearheading various initiatives to expand the base of the coding education market. It is building a comprehensive infrastructure that encompasses educational institutions such as corporations and universities, through offerings like online coding camps, programming contests, the 'AI-based adaptive test' coding competency evaluation service 'COEIC', and the coding group management system 'AMS'. 'COEIC', in particular, is gaining recognition as a standard evaluation metric for objectively and quantitatively measuring coding skills, and is currently being adopted as an essential tool for talent recruitment and educational effectiveness verification by major domestic corporations and over 30 universities nationwide. CEO Lee Seung-yong stated, "We aimed to create an environment where anyone struggling with a lack of systematic curriculum can build coding fundamentals without giving up." He further expressed his ambition, "Moving forward, we will continue to do our best to nurture creative talent needed in the AI era, based on solid growth." Branch & Bound is leading the industry by setting the standard for future coding education through its innovative educational system and continuous growth.