Beauty MCN Dimil Posts KRW 32 Billion in 2024 Revenue, Turns Profitable

Beauty MCN group Dimil (Different Millions) finally succeeded in turning a profit last year, achieving an annual revenue of 32 billion won on a consolidated basis and recording a net profit of 900 million won. Dimil, which has recorded an astonishing average annual growth rate of 72% since its establishment in 2019, proved its consecutive quarterly profits, which have continued since the previous year, in its annual performance as well, based on its consistent growth, thus catching both rabbits: increased sales and operational stability. Behind this success lies a strategic investment of 15 billion won attracted from Hyundai Home Shopping and Amorepacific Group in 2020. Dimil, with its creator IP-based advertising business as its main focus, organically connects over 500 domestic and international brands with a network of nearly 700 exclusive and non-exclusive creators, thereby establishing a unique position. CEO Lee Heon-ju expressed confidence in the continuous growth of the beauty and influencer industries even amid the current difficult economic situation, and revealed Dimil's ambition to lead the market as a frontrunner encompassing these two fields. He added that the ultimate goal is to become a trusted strategic partner for both influencers and brands, and that they expect to achieve an even greater leap forward through the simultaneous growth of revenue and profit.