'Baby Shark' 10th Anniversary: 16 Billion Views, 59 Straight Months as YouTube's No. 1
**‘Baby Shark’ 10th Anniversary: 16 Billion View Myth, Beyond YouTube to a Global Cultural Icon!** Pinkfong's 'Baby Shark,' first introduced in 2015, celebrates its 10th anniversary this year, continuing its global phenomenon. The 'Baby Sha...
**‘Baby Shark’ 10th Anniversary: 16 Billion View Myth, Beyond YouTube to a Global Cultural Icon!**
Pinkfong's 'Baby Shark,' first introduced in 2015, celebrates its 10th anniversary this year, continuing its global phenomenon. The 'Baby Shark Dance' video, released on YouTube in 2016, surpassed an astonishing 16 billion views, setting a monumental record as the #1 global YouTube video for 59 consecutive months. This is equivalent to the entire global population watching it twice.
YouTube cited the platform's extensive reach, the universal language of song and dance, community-driven participation (#BabySharkChallenge), and its appeal as family content as key factors in Baby Shark's success. It demonstrated powerful ripple effects, with millions of users uploading their own dance versions and over 100,000 creator videos being produced. Watched in 244 countries, breaking down cultural barriers, Baby Shark was made available in 25 languages to actively respond to global demand.
Beyond YouTube, Baby Shark has evolved into a multi-platform franchise. Its animated series and theatrical film were nominated for International Emmy Awards, its music entered the Billboard Hot 100 chart for 20 consecutive weeks, earned RIAA Diamond and BPI 5x Platinum certifications, and surpassed 1 billion streams on Spotify. It expanded to interactive concerts, musicals, and an extensive merchandise line, generating immense economic impact.
Both YouTube and Pinkfong emphasized that Baby Shark is a successful model for content connecting the world and expanding businesses. Attention is drawn to the trajectory of The Pinkfong Company, which is solidifying its position as a leader in K-content and aiming for an IPO within the year.
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