Aurora Five Becomes a 'CORE 2025' Global Innovative Company

Aurora Five's gifting platform 'FUZ', which is bringing innovation to the global fandom commerce market, was finally selected for 'CORE 2025', a concentrated support program by the Seoul Metropolitan Government, officially recognizing its potential. 'CORE 2025' is a program directly hosted by the Seoul Metropolitan Government, which selects promising startups with the potential to enter the global market and attract capital, providing them with full support. Aurora Five was highly evaluated for its structural innovativeness in the global fandom commerce sector, its tangible achievements in pioneering overseas markets, and the growth potential of its robust revenue model, leading it to be listed among the final selected companies after fierce competition. 'FUZ' is a unique platform that helps overseas fans deliver physical gifts and touching messages to celebrities worldwide. In particular, it clearly overcame the limitations of the existing market through its 'borderless gifting system,' which utilizes local distribution networks without international shipping processes; a transparent receipt structure based on celebrity verification; and a reasonable revenue-sharing model linked with agencies. Indeed, Aurora Five has fully launched successful localized operations through the establishment of a local subsidiary in Japan and MOUs with Japanese and Taiwanese companies, and has demonstrated stable growth, recording an impressive operating profit margin of 16% as of 2024. Furthermore, beyond fandom-based gifting, it is actively developing diversified revenue models such as B2B advertising and premium memberships, thereby building a sustainable business ecosystem. Park Si-ha, CEO of Aurora Five, commented on this selection as "a triumph where the Seoul Metropolitan Government officially recognized the global growth potential of the FUZ service," and expressed ambitions to create a new fandom culture where fans and celebrities worldwide interact without boundaries through localized expansion into Japan, Taiwan, Europe, and beyond, and to build a global fandom ecosystem that naturally permeates everyday life.