All My Tour, Q3 Foreign Accommodation Bookings Surge 174%
All My Tour, an AI-based global bed bank solution company, is making waves in the K-tourism market. It announced that the number of accommodation bookings by foreign tourists in the third quarter of this year surged by 174% compared to the...
All My Tour, an AI-based global bed bank solution company, is making waves in the K-tourism market. It announced that the number of accommodation bookings by foreign tourists in the third quarter of this year surged by 174% compared to the same period last year.
As a result of All My Tour's data analysis using its global cloud channeling solution, accommodation bookings by foreign visitors to Korea (based on stay dates) in the third quarter of this year were confirmed to have increased by an impressive 2.7 times or more compared to the same period last year, proving overwhelming growth.
This remarkable growth is a result of significantly expanding its overseas B2B client base to approximately 2,000 companies as of June, and solidifying its domestic accommodation product supply chain. The success of the Netflix animation 'K-Pop Demon Hunters,' which was released in the same month and gained great popularity, is also analyzed to have contributed to the explosion in inbound tourism demand.
Particularly noteworthy is that bookings from tourists of U.S. nationality soared by more than 10 times compared to the previous year. Their average length of stay was 7.7 nights, more than three times longer than that of Asian tourists (2.2 nights), signaling a green light for securing long-term stay customers. During the same period, bookings from the four major Asian countries, including China, Japan, Taiwan, and Hong Kong, also increased by approximately 2.9 times compared to the same period last year, showing balanced growth.
All My Tour, leveraging its direct booking and supply solutions through real-time API integration, is effectively absorbing inbound demand from various global demand sources worldwide, including offline travel agencies and OTAs.
All My Tour, having recently successfully attracted Series A investment of 8 billion won, securing a cumulative investment of 11 billion won, has recorded an astounding average annual revenue growth rate of 108% every year since its establishment, achieving approximately 26 billion won in revenue last year. The company is striving towards its ambitious goal of securing 100,000 directly contracted accommodations worldwide by 2027.
Jeon Hee-eun, Leader of All My Tour's Sales Strategy Team, stated, "By strategically securing long-term stay customers with an average of 7.7 nights, we will expand our ripple effect beyond accommodation into various consumption markets," and expressed her ambition to "further enhance the competitiveness of Korea's tourism industry by connecting 3 million accommodation inventories worldwide and a network of approximately 2,000 overseas B2B clients in real-time."
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