Aim Launches 'House of Aim' for US & Korean User Communication

AIM Expands Financial Experience with Innovative Offline Community Space, ‘House of AIM’! AI asset management platform AIM is launching its offline community space, ‘House of AIM,’ in Korea and the United States, aiming to strengthen communication with users and provide a richer financial experience. Having recently expanded and relocated its office near Olympic Park in Songpa-gu and established a separate corporate entity, AIM & Company, AIM is transforming a portion of its Seoul office into a 'Speakeasy'-concept community lounge. This space, currently undergoing final interior construction, will be freely accessible to all AIM users, known as ‘AIMers’. Here, regular financial education sessions and seminars will be held 1-2 times a week, and through high-quality educational content produced by AIM itself, it plans to actively support AIMers' improvement in financial literacy. Furthermore, in its New York office, AIM is also preparing to operate a ‘stay-type’ community lounge where U.S. users can stay and interact. The ‘House of AIM’ locations in Seoul and New York will go beyond being mere spaces, serving as key hubs for a global community network where AIMers worldwide share knowledge and experiences and grow together. Founded on the firm belief in ‘resolving social imbalance by alleviating financial income disparity,’ AIM has provided its services based on the philosophy that ‘everyone should be able to enjoy professional asset management.’ Lee Ji-hye, CEO of AIM, stated, “We will create a global investment culture where AIM users in Korea and the U.S. share knowledge and experiences and grow together in the community, beyond just the app,” adding, “Through spaces that connect people, we will build a culture where everyone can experience finance more easily and comfortably.” Founded in 2016 by CEO Lee Ji-hye, a former Wall Street hedge fund quant manager, AIM has established a unique position as Korea's first D2C (Direct-to-Consumer) fintech asset management platform. In June, it became the first D2C fintech in Korea to surpass 1.38 million app downloads and 1 million subscribers, achieving a remarkable ‘double million’ milestone. Now, with ‘House of AIM’ at its core, AIM will gradually expand its investment education programs, marketing, and community events, and attention is focused on its next steps to build a robust financial ecosystem based on user participation.