AI Real Estate Platform Korea Asset Acquisition Joins KB Starters

KB Financial, Korea Asset Management and Housing Stability AI Platform Co-growth…Accelerating Overseas Expansion KB Financial Group announced an expansion of its 3-year strategic collaboration with Korea Asset Management through its innovative startup nurturing platform ‘KB Starters’, signaling a new paradigm in the housing market. Both companies plan to join forces to establish an AI-based housing stability model domestically and expand it into global markets. Korea Asset Management has already been working with KB Kookmin Bank since 2023 to refine its proprietary AI model, ‘AI Prism’, which utilizes real estate data. Furthermore, in 2024, in collaboration with KB Real Estate Trust, it planned an ESG fund based on the ‘Purchase Request Right (Hedge Haji Protection Agreement)’, attracting attention from the financial sector by creating social value through the supply of rental housing for vulnerable groups. In particular, the collaboration with KB Kookmin Bank, which has its roots as a 'housing bank', is expected to expand into a core synergy for the entire group, especially following its selection by KB Starters. Korea Asset Management's technological prowess and public benefit have also been recognized by the National Assembly and public institutions. At a National Assembly seminar in April, it presented solutions for resolving unsold housing and ensuring housing stability using new AI technologies, earning favorable reviews from stakeholders. Kim Jong-goo, CEO of Korea Asset Management, stated that leveraging the collaboration with KB Financial Group, they would advance the ‘Hedge Haji Protection Agreement’ platform to solve the problem of unsold housing and provide a social safety net for actual demanders. Through this, they plan to consistently acquire homes where the purchase request right has been exercised and supply over 500 units annually of social-mix rental housing for the middle class. Building on its success in the domestic market, overseas expansion is also becoming tangible. Korea Asset Management announced its ambition to export a more advanced AI real estate finance model to overseas markets, including Southeast Asia, through ODA (Official Development Assistance). This is expected to be an opportunity for Korea's innovative real estate finance model to gain recognition in the global market. The collaboration between KB Financial Group and Korea Asset Management is expected to resolve long-standing issues in the housing market through the synergy of private finance, public institutions, and the government, presenting a sustainable growth model that simultaneously achieves social value and financial industry development.