AI Investment Platform Fint Dominates 81% of Robo-advisor Market in 6 Years

AI discretionary investment service 'Fint' is celebrating its 6th anniversary, solidifying its position as an unrivaled leader in the domestic robo-advisor (RA) market. According to data recently released by December & Company, the average investment per Fint customer surged a remarkable fourfold (298%) from 1.78 million won in 2020 to 7.08 million won in April this year, demonstrating investors' deep trust. Fint's market dominance is truly overwhelming. According to Koscom RA Testbed data, as of the end of March, 81% of discretionary service contractors from RA firms that passed the testbed were Fint customers, and Fint managed 65% of the total assets under management (AUM). Particularly noteworthy is the fact that out of the total 89.6 billion won increase in RA discretionary investment AUM last year, 88.2 billion won, or 98%, flowed into Fint. This suggests that Fint has driven most of the growth in the domestic RA market, and Fint's total discretionary account balance currently exceeds 427.3 billion won, continuing its strong upward trend. Launched in April 2019, Fint is credited with successfully popularizing 1:1 customized discretionary investment services, which were previously considered exclusive to high-net-worth individuals. Achieving a cumulative membership of 1 million within four years of its launch, it has lowered the barrier to the financial market, allowing anyone to easily and conveniently experience professional asset management. Even amidst volatile financial markets, Fint has proven its stability with outstanding performance. The 'December Korea Stock Solution,' announced in August 2022, recorded a cumulative return of 39.8% as of April 25, significantly outperforming the KOSPI200's return (2.3%) during the same period, showcasing its strength. Furthermore, in the asset allocation management sector, the 'December ISAAC Asset Allocation Overseas' algorithm achieved a return of 32.16% over the past two years, reaching the top position among Koscom RA Testbed asset allocation algorithms, a remarkable feat. The customer base is also gradually diversifying from its initial focus on the MZ generation. Currently, the proportion of customers aged 40 and above is approximately 59%, a 3.5-fold increase compared to 17% in 2020. This demonstrates that Fint has firmly established itself as a trusted service not only among the younger generation but also among middle-aged and older individuals with ample investment experience and disposable income. Fint is also continuously accelerating the expansion of its service areas. Following the introduction of its private pension savings discretionary service in 2021, Fint consecutively launched IRP (Individual Retirement Pension) advisory services in January and ISA (Individual Savings Account) advisory services in March this year, moving towards becoming an all-encompassing hub for individual wealth management. Particularly recently, Fint has made a full-fledged entry into the retirement pension discretionary market, unveiling the 'December Fint Retirement Pension (IRP) Discretionary Service' on April 15 in partnership with Samsung Securities and Korea Investment & Securities. This service incorporates an ETF-type algorithm, operating with funds and ETFs, and offers five investment-style modes to support customized retirement pension management for customers. Song In-sung, CEO of December & Company, emphasized, "Over the past six years, Fint has proactively identified changing financial investment trends and investor needs, providing core strategies that enable customers to invest easily and conveniently." He further stated his ambition, saying, "This year, based on our specialized technology and know-how for long-term operations, we will successfully establish ourselves in the retirement pension market and continue to innovate so that Fint can leap forward as a true hub for financial investment services."