AI AboveTech Launches 'If,' an Idol Producer Experience

AI content specialized company Above Tech has opened a new horizon in the digital content market by introducing its next-generation immersive AI social content platform, 'IF'. It is an innovative service where users can directly become the protagonist of the worldview and deeply participate in the content's development. Beyond simply chatting, it offers a unique experience where users can become the main producer leading an idol's debut or the central figure in a specific situation, guiding the entire story. Surpassing the limitations of existing character chat services, IF maximizes realism by implementing diverse features such as changes in relationships with characters, subtle emotional flows, realistic SNS message exchanges, and even news reports. It is designed to allow users to experience unprecedented immersion by actively completing the narrative, rather than being mere passive readers. Established in 2023, Above Tech is a startup that advocates for 'K-AI content' and is bringing a fresh breeze to the domestic AI content market. It has already been recognized for its technology and market potential by successfully operating 'Zendi,' an AI-based fortune-telling, tarot, and counseling for concerns chatbot, and 'dearever,' a memorial service that actualizes pets and deceased loved ones with AI. Based on these achievements, last July, it secured successful seed investment from Crevit Ventures USA, GD Ventures, Seoul National University Startup Network Angel Club, and others, laying the groundwork for growth. Through 'IF,' Above Tech presents a firm vision to focus on the *quality* of content rather than its *quantity*. Moving beyond simple text-based conversations, it has maximized content enjoyment and immersion by introducing an 'AI Director System' and an agent system. Furthermore, it plans to provide users with endlessly diverse experiences by structuring functions in block form to suit each content theme and flexibly combining them with every new content release. Choi Joo-won, CEO of Above Tech, stated his aspiration: "IF will open a new horizon for games and content in the AI era. Our goal is to provide additional revenue generation opportunities for companies with strong Korean IPs and an innovative space for users to enjoy content more richly and deeply." IF is expected to further elevate the appeal of K-content with AI technology, offering a unique digital experience to users worldwide.