Accumulation and Leap: The Nature of Change

Wrtn Declares the Era of 'Lifestyle AI,' Unveils 'Wrtn 3.0' for 'One AI Per Citizen' On the 8th, Wrtn Technologies held its 'Press Conference 2025' at the Four Seasons Hotel in Seoul, where it announced the new 'Wrtn 3.0' product, core technologies, and services set to lead the future AI era. The event declared the advent of the 'Lifestyle AI' era, where AI deeply permeates human daily life, and proclaimed the opening of a 'One AI Per Citizen' era, aiming to provide 50 million different AIs to 50 million people. CEO Lee Seyoung emphasized that just as the internet and mobile phones have become a part of our lives, AI too will establish itself as an essential presence. The core product of Wrtn 3.0 is the 'AI Supporter,' which aims to be an "emotionally intimate" entity for users, going beyond a mere secretary or assistant. It is characterized by providing a new dimension of relationship between humans and algorithms, equipped with personalized appearance, tone of voice, and long-term memory for each individual. This heralds a new mode of communication that understands and interacts with complex human emotions. Particularly striking was the concept of 'AI that makes money.' Wrtn provides users with the opportunity to earn and accumulate cash by performing missions during AI usage, which can then be transferred to a real account or spent. This strategy aims to expand AI beyond a simple productivity tool into a medium for the household economy, showcasing the core value of 'Lifestyle AI.' Users can receive financial rewards through interaction with AI, thereby being continuously motivated to utilize AI. Wrtn surpassed 5 million monthly active users in October last year, just 1 year and 10 months after its service launch, proving the trend of AI popularization. Gong Hye-jin, Head of Ad Business Partner, emphasized the 'benefits' feature, which provides clear value for AI use and continuous motivation for revenue generation, suggesting that AI can be a positive tool for inducing changes in user behavior. Furthermore, Wrtn aspires to lead the 'popularization of AI development' by open-sourcing AI development frameworks and UI automation tools like 'Agentica' and 'AutoView.' This not only predicts an era where everyone has their own AI but also where anyone can create and utilize AI, fostering expectations for the expansion of the AI ecosystem. The future envisioned by Wrtn is a world where AI transcends the realm of technology to become a natural part of life. Just like a smartphone in our pocket, an AI Supporter will always be with us, providing necessary information and sometimes even warm advice, deeply integrating into our daily lives. Just as a strong wind heralds new changes, Wrtn 3.0 is expected to bring another wave of AI revolution to our society.