Ablely Achieves Q1 Operating Profit

## Ably Corporation Achieves Q1 Operating Profit Turnaround… Driving High Growth in New Businesses Ably Corporation finally succeeded in turning its operating profit to black in Q1 2024, demonstrating robust growth. Despite the economic recession and the off-season for fashion, Q1 transaction volume and sales increased by approximately 20% year-on-year, achieving outstanding results. This is evaluated as an encouraging performance across women's, men's, and global markets. Notably, the surge of the men's fashion platform '4910' stands out. 4910, which debuted in the latter half of last year, boasted a remarkable Q1 sales increase of 10 times and transaction volume surge of 6 times compared to the same period last year. The Japanese shopping app 'Amood' also solidified its presence in overseas markets, with its transaction volume skyrocketing by 90% during the same period. Driven by these achievements, the combined domestic monthly active users (MAU) for men and women, centered around Ably and 4910, reached 11 million. Notably, 4910 surpassed 1 million MAU just 7 months after its official launch (August 2023), and then recorded 1.7 million MAU (as of March), growing by approximately 70% in just 5 months, solidifying its position as one of the 'TOP2 Men's Fashion Platforms'. Ably also firmly maintains its position as the number 1 overall vertical commerce platform with 9.8 million MAU. Ably Corporation analyzed that it successfully realized 'economies of scale' by actively reinvesting profits generated from the success of its flagship service, Ably, into new businesses such as 4910 and Amood. This is interpreted as a result of effectively applying Ably's success formula to new services. CEO Kang Seok-hoon stated that the company will continue to lead the growth of the domestic and international e-commerce ecosystem based on its core competencies, including big data, AI personalized recommendation technology, and a strong pool of sellers and users. With the fashion peak season in the latter half of the year, it is expected that the growth engines of each service will further accelerate, making the achievement of annual company-wide profitability highly probable.