ZigZag, Half its Customers Are Loyal

Fashion e-commerce platform Zigzag is gaining attention in the market based on its unparalleled customer loyalty. Analysis of purchase data over the past three months surprisingly revealed that one out of every two buyers is a 'regular customer' who has purchased twice or more from a specific store. Furthermore, the proportion of customers who have purchased three or more times from a single store reaches 30%, clearly indicating a strong tendency for consumers to consistently use stores they discover that match their tastes, with deep trust. The number of these regular customers is steadily increasing, serving as a growth engine for Zigzag. The number of customers who have purchased twice or more from a specific store increased by 23% compared to the same period last year, and the number of customers who have purchased three or more times has recorded a high growth rate of over 20% annually since 2022, demonstrating the robust relationship between customers and stores. This customer loyalty is leading to outstanding performance for the 입점 (partner) stores. 'Gongguwoman', specializing in plus-size women's clothing, recorded an astonishing repurchase rate of 85% over the past three months, with transaction volume increasing by 23% compared to the same period last year. 'Slowand', popular among women in their 20s and 30s, also achieved positive growth with an 18% increase in favorites and a 21% increase in transaction volume, based on a high repurchase rate of 73%. The secret to Zigzag's ability to build such strong customer loyalty lies in its sophisticated artificial intelligence (AI) personalized recommendation technology. This is because it effectively connects each individual with the most suitable products and stores for their taste, utilizing big data and AI. Furthermore, it supports diverse marketing activities such as customized store-specific events, real-time live broadcasts, and collaboration content, focusing on expanding touchpoints and strengthening bonds between stores and customers. A Kakao Style official, which operates Zigzag, stated, "We are sparing no effort in providing multifaceted support, including technological enhancement and marketing diversification, to ensure that partner stores can grow sustainably by building long-term relationships with customers, rather than getting caught up in unnecessary price competition." They added, "As a platform capable of turning many genuine customers who are willing to open their wallets for stores they like into regulars, we will continue to actively strive to help partner stores establish unwavering growth strategies." Zigzag is solidifying its unique position in the fashion e-commerce market by presenting a differentiated growth model based on customer loyalty.