Wairi Opens New Horizons with AI Investment Portfolio

Influencer Marketing Opens New Horizons with AI Portfolios: WAIRI Maximizes Collaboration Efficiency As the influencer marketing market rapidly grows, the methods of collaboration between brands and influencers are also evolving. Now, beyond simple SNS posts, a 'portfolio' that demonstrates an influencer's expertise and reach is emerging as a key factor for successful collaboration. Keeping pace with this trend, 'WAIRI,' a specialized influencer platform for travel and accommodation, has introduced an innovative AI-based portfolio feature, maximizing the efficiency of the influencer marketing collaboration process. WAIRI's new portfolio feature utilizes Artificial Intelligence (AI) technology to generate a customized portfolio in just 3 seconds. Influencers can clearly organize key information such as their content, channel influence, estimated advertising conversion value, and target audience, allowing them to effectively appeal their value to brands. This effectively becomes a powerful 'digital business card' for influencers. It also offers significant advantages from the advertiser's perspective. Through this feature, they can easily and quickly understand an influencer's real influence, estimated advertising effect, and content style, allowing them to make more accurate and informed collaboration decisions. This significantly contributes to increasing marketing budget efficiency and reducing uncertainty. A WAIRI official stated, "Previously, influencers had limited opportunities to fully showcase their strengths," and emphasized, "Through WAIRI's portfolio, influencers can now effectively demonstrate their expertise and influence." This portfolio feature was developed by thoroughly reflecting feedback from actual partners, following in-depth interviews with officials from approximately 100 affiliated hotels and guesthouses. Quantitative indicators that advertisers consider important, such as key content themes, target audience, content upload frequency, ER (Engagement Rate) index, and estimated advertising effect, are included as core components of the portfolio, aiding practical collaboration decisions. Through the launch of this innovative portfolio feature, WAIRI plans to establish a more transparent and efficient collaboration ecosystem between influencers and brands, and continuously lead innovation in the influencer marketing market.