V-CAT Offers AI Short-Form Automation Solution to Bungaejangter
Innovative AI marketing automation company VCAT has partnered with Korea's leading used goods trading platform, Bunjang, to revolutionize the marketing paradigm. The two companies recently signed a contract for the supply of an automatic sh...
Innovative AI marketing automation company VCAT has partnered with Korea's leading used goods trading platform, Bunjang, to revolutionize the marketing paradigm. The two companies recently signed a contract for the supply of an automatic short-form video creation solution. Through this, Bunjang has newly opened an "Auto Short-form" section, showcasing over 100,000 dynamic short-form videos monthly, thereby injecting new vitality into the platform.
VCAT's proprietary AI solution deeply analyzes product images and descriptions registered by sellers to automatically generate high-quality short-form videos, each lasting approximately one minute. It boasts an intelligent system where the AI independently selects video templates, background music, and ad copy that best suit the product's characteristics. Especially considering the characteristics of the used goods market, price information is intentionally omitted, and the focus is placed on the actual condition and detailed description of the product, providing buyers with more intuitive and reliable information.
The introduction of this solution aims to perfectly meet the explosively increasing demand for short-form video content in the recent e-commerce market. Even individual sellers who lack professional video production skills can now easily produce expert-level marketing content in real-time simply by enabling "Auto Short-form Creation," delivering an innovative experience to both sellers and buyers.
Jeong Beom-jin, CEO of VCAT, emphasized, "The adoption of VCAT's solution by Bunjang has become an opportunity to provide sellers with a powerful and new marketing tool, and buyers with a more intuitive experience of discovering products." He stated that positive results, such as a sharp increase in customer retention time within the Bunjang platform, are being achieved. He also added his ambition to mass-produce marketing content based on overwhelming technological capabilities that automatically create hundreds of videos in mere seconds, fundamentally transform marketing content production methods with AI-powered automation technology, and firmly establish VCAT as a leader in the AI Agent market.
Currently, VCAT is gaining recognition for its technological prowess by successfully providing customized enterprise solutions to major domestic e-commerce platforms like Coupang, SSG, Lotte ON, and Gmarket, as well as large brands such as Hyundai Motor and Amorepacific. VCAT does not stop there, announcing the future launch of advanced AI solutions capable of replacing even studio photography for products, and presenting the ultimate vision of fully automating the entire process of marketing content, from shooting and editing to production and distribution, with AI.
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