Success Secrets! Growth Strategy Case Studies from 7 Innovative Startups

The hidden growth secrets of the domestic startup ecosystem are finally being unveiled! The Asan Nanum Foundation will highlight the innovative success strategies of seven promising Korean startups through the 'Asan Entrepreneurship Review (AER),' to be published in 2025. Since 2015, AER has analyzed 97 in-depth cases, covering the real challenges and solutions of startups, providing a vibrant learning platform for university students, professors, and members of the startup ecosystem. The upcoming 2025 casebook faithfully reflects the latest business trends, including carbon neutrality, data-driven decision-making, financial innovation, global expansion, and diversity, equity, and inclusion (DEI). The seven companies to be featured are as follows: * **GridWiz**: Innovation in operations and the process of preparing for an IPO based on an autonomous organizational culture within the conservative energy industry. * **Glassdome Korea**: Identifying the potential of the carbon footprint measurement market and successfully establishing itself in the eco-friendly market through various partnerships. * **Datarize**: Development of marketing automation solutions for small and medium-sized e-commerce businesses and a growth strategy centered on customer success. * **Viva Republica (Toss)**: A unicorn company that has led financial innovation while simultaneously strengthening organizational flexibility and management systems. * **Sentbe**: The true essence of fintech, expanding into the global market by employing a 'coopetition' (competition and cooperation) strategy in the overseas remittance sector. * **Testworks**: A specialized AI data and software testing company that pursues a balanced approach to social and economic value. * **Tosslab (Jandi)**: The secret to achieving sustainable growth in the fiercely competitive B2B SaaS market through the collaboration tool 'Jandi'. These intriguing case studies and developments are undertaken by the 'Asan Entrepreneurship Review Knowledge Institute,' established by the Asan Nanum Foundation. Lee Woo-jin and Choi Byung-chul, co-directors of the AER Knowledge Institute, along with Heo Yeo-na, team leader of the Asan Nanum Foundation's Global Team, emphasized that this casebook will play a crucial role in providing deep insights into innovation and strategy for aspiring entrepreneurs and students, helping them understand the domestic startup ecosystem and cultivate entrepreneurial spirit. This AER will vividly capture the challenges and opportunities faced by startups in a rapidly changing environment, serving as a practical guide for future innovators.