[Startup Morning Coffee 1003] Short-form Business Success Strategy

Every morning, there's a program that will quench your thirst for the startup ecosystem. It's "Startup Morning Coffee" on YouTube, hosted by CEO Jeon Hwa-sung. Meeting viewers live every day at 8:40 AM on the 'Jeon Hwa-sung's CNTV' channel, this program deeply illuminates the core competencies and market potential of various startups. As an interactive platform that goes beyond simple information delivery through real-time comment communication, it provides valuable insights to those interested in startups. One of the recently spotlighted startups is 'Shortflex'. Shortflex is an innovative platform that distributes short-form dramas and content, which are gaining sensational popularity in China, to the Korean market. Each drama consists of short episodes averaging 1-2 minutes, encompassing vast stories spanning 80-100 episodes per title. In particular, Shortflex actively incorporates 3D generative AI and various AI-utilization tools, demonstrating unique capabilities in rapidly Koreanizing popular Chinese content and launching it in the Korean market. It has also been recognized for its potential through CNTTech's 'Next Elevation' support program. The core strengths of the Shortflex team lie in their software development expertise, deep understanding of content, and robust Chinese network. Based on this, they focus on selectively introducing already proven popular short-form content from China. Furthermore, Shortflex's strong competitive edge is its ability to generate significant results, such as actual purchase conversions, even with limited capital, and to maintain consistent growth through continuous content supply and distribution. Regarding this, CEO Jeon Hwa-sung commented, "China's short-form drama market has grown explosively, recording an average of 1 billion viewers and an average viewing time of 2.5 hours, and in Korea too, various platform companies are actively moving, from short-form content production to distribution," highly evaluating the market potential of Shortflex's business model. Amidst this trend, Shortflex is successfully establishing a vast amount of Chinese short-form content in the Korean market, presenting a new cultural content business model.