SBA Opens Integrated Hall at CES 2026 in Seoul to Support 70 Startups' Global Expansion

The Seoul Business Agency (SBA) is establishing the Seoul Integrated Pavilion at CES 2026, the world's largest technology exhibition, to support the global market entry of 70 startups. The Seoul Integrated Pavilion covers a total area of 743㎡ within the startup-focused exhibition area Eureka Park. It features a main stage, photo zone, individual consultation spaces for companies, and for the first time this year, a media center and exhibition space for innovation awards have been introduced. A total of 19 organizations collaborated, including four autonomous districts (Gangnam, Gwanak, Guro, and Geumcheon), five startup support organizations (Seoul AI Hub, Seoul Tourism Foundation, Seoul Social Venture Hub, Seoul Fintech Lab, and Campus Town Business Growth Center), and nine universities (Konkuk University, Kyung Hee University, Kwangwoon University, Sogang University, Seoul National University, Sungkyunkwan University, Yonsei University, Ewha Womans University, and Chung-Ang University). The 70 exhibiting companies are distributed across advanced technology fields such as AI, mobility, and healthcare. On January 6 (local time), the SBA held an opening ceremony under the concept of 'Seoul POP'. The innovative energy of Seoul was presented through rhythmic videos and performances, and 70 participating startups and student supporters heightened the atmosphere with 'Morning Yellow' cheering sticks. Among the participating startups in the Seoul Integrated Pavilion, a total of 17 companies, including one winner of the Grand Innovation Award, received CES Innovation Awards. The Grand Innovation Award winner is 'Studio Lab', a member of the SBA Innovation Award community, which stands alongside global giants such as Samsung and Qualcomm. This prestigious award is given to only about 30 companies worldwide. SBA CEO Kim Hyun-woo stated, "The CES Seoul Integrated Pavilion is not just an exhibition space but a global business stage," adding, "I hope it becomes a starting point for generating tangible results."