Olimplanet, Building a Creator Economy Ecosystem for the XR Era

Immersive XR technology company Olim Planet has opened new horizons in the domestic XR content ecosystem. This was achieved by officially launching 'XROMEDA', Korea's first VR content-based creator fandom platform, marking an innovative step forward. At a media day held on the 13th at Trade Tower in Samseong-dong, Olim Planet announced that XROMEDA would become a core driving force leading the future XR content market, going beyond a mere platform. After its initial debut as a beta version in May last year, XROMEDA underwent a comprehensive reorganization into a VR fandom platform, now offering an optimized experience for users. The core of XROMEDA lies in its excellent accessibility and immersive content experience. Anyone can easily participate as a creator through a simple membership registration and channel creation process. The supported content types are also diverse. It encompasses VR 360° and 180° videos, images, as well as general 2D videos, offering users an optimized and immersive viewing environment through a dedicated XR player and HMD (Head-Mounted Display) mode. An Hojun, Vice President of Olim Planet, clarified XROMEDA's vision, stating, "In an era where XR content becomes the new standard due to the proliferation of extended reality devices and the widespread adoption of immersive content, XR creators will lead the market." He further emphasized, "XROMEDA will present extended XR content beyond 2D-based media, creating a new creator economy and revolutionizing users' content experience," expressing anticipation for the changes the platform will bring. Currently, XROMEDA offers a membership subscription revenue model, enabling creators to generate stable income. In the first half of this year, it plans to actively support creators' activities by adding even more diversified monetization options, including individual content purchases, branded content, fan sponsorships, and commerce. Global market expansion is also one of XROMEDA's significant goals. The ambition is to build a worldwide XR fandom by supporting not only English and Japanese but also major Southeast Asian languages such as Vietnamese, Thai, and Indonesian. Vice President An added, "By continuing our efforts to foster the XR content ecosystem and activate 'metafluencers,' we will present a virtuous cycle model where XROMEDA, creators, and the XR industry grow together," demonstrating strong confidence in the future XR market. XROMEDA is attracting attention not merely as a platform for content distribution but as one that will usher in a new era of XR content and provide innovative value to both creators and users.