Grip: Half of Popular Sellers Are 'Regular Customers'!

## Grip's Customer Loyalty Shines! Popular Sellers' Repurchase Rate Exceeds 50%, Establishing a 'Regular Customer' Culture Amid intensifying competition in the live commerce market, Grip is demonstrating a unique presence built on overwhelming customer loyalty. It has been confirmed that more than half of its customers are becoming 'regular customers,' with the average repurchase rate of popular sellers significantly exceeding 50%. Grip Company's analysis of data over the past year, as of February 2025, revealed that the average repurchase rate for popular sellers reached 50.4%. This signifies that more than half of Grip's customers are loyal patrons who return two or more times, rather than making a single purchase. In the e-commerce industry, where reducing customer churn and securing sustainable sales are critical, this is regarded as a highly encouraging achievement. The seller boasting the highest customer loyalty was 'Manyeo Closet,' which recorded an astonishing repurchase rate of 69.9%, proving a strong bond with its customers. 'SABABA' followed with 63.6%, and 'ASHA' with 62.6%, showcasing the exceptional customer retention capabilities of these top-tier sellers. Even more remarkably, 'Manyeo Closet' achieved a repurchase rate of nearly 48.3% for customers who made 4 or more purchases. This indicates the formation of a powerful connection akin to a fandom, extending beyond mere repeat buying. Industry experts attribute Grip's high repurchase rate to its unique 'fandom culture.' Live broadcasts on the Grip platform are perceived by customers not merely as sales channels, but as engaging content. Sellers go beyond simply selling products; they establish deep emotional bonds with customers as friendly communication channels and content creators. This relationship motivates customers to anticipate specific sellers' broadcasts, empathize with their stories, and continuously purchase products. Furthermore, an analysis suggests that Grip's patented 'game features' also played a decisive role in boosting repurchase rates by adding enjoyment to the shopping experience. Diverse game elements like first-come, first-served sales, raffles, and auctions encourage customer participation, making shopping feel like a fun game. Indeed, sellers with high repurchase rates tended to actively leverage these game features to enhance interaction with customers. This indicates the effectiveness of Grip's unique, differentiated strategy of integrating entertainment into shopping to increase customer engagement. Kim Hanna, CEO of Grip Company, expressed strong pride in achieving such results amidst challenging economic conditions. CEO Kim emphasized, "Recording such a high repurchase rate even under difficult circumstances like an economic downturn is clear evidence of the high level of customer satisfaction with the products offered by the Grip app and its sellers." She further stated her ambition, "As a live commerce platform where both small business sellers and customers seeking reasonable consumption can be satisfied and coexist, we will continue to focus on providing the best service." Grip is expected to continue providing valuable experiences to both customers and sellers, setting new standards for the live commerce market.