Finda Turns Profitable in Q4, Membership Hits 3.13 Million

Fintech company Pinda successfully turned profitable in Q4 2024, proving it has firmly established an efficiency-centric, sustainable growth model. This is an example demonstrating that a substantive growth strategy, rather than aggressive marketing, proved effective. According to internal settlement data, Pinda recorded a net profit of approximately KRW 243.76 million and an operating profit of KRW 23.09 million in Q4 last year. This is a company-wide achievement following the individual turnaround to profit for net income and operating income in July and August last year, clearly showing that the company's performance improvement trend is accelerating. Particularly noteworthy is the fact that Pinda achieved external growth while significantly reducing marketing costs. Despite a 55% reduction in advertising expenses compared to Q4 2023, the cumulative number of registered users reached 3.13 million, an increase of 19.1%, and revenue rose by 5.7% to approximately KRW 7.2 billion. This strongly indicates that an efficient customer acquisition strategy was effective. Pinda's core growth strategy focused on precisely targeting real loan applicants and leveraging a 'lock-in' effect to encourage repeat visits from loyal customers. The success of this strategy is clearly evident in the repeat visit rate among active users in Q4 last year, which increased by 8.1%p year-over-year to 83.5%. Furthermore, the improvement in loan approval rates also significantly contributed to the performance increase. The loan approval rate of Pinda's partner institutions improved by 24.4% year-over-year, thanks to the expansion of business loan products from tier-1 commercial banks and internet banks. In addition, by successfully attracting high-credit individuals with scores over 900, it recorded growth of 10.7% in loan limit inquiries, 21.8% in applications, and 5.26% in contracted amounts. Notably, the average contracted loan amount per high-credit individual increased by 7.7%, positively impacting profitability. Enhanced user interaction through the advancement of asset and credit management services is also an undeniable achievement. This is evidenced by the MyData linkage rate within 30 days of new sign-up, which surged 3.5 times compared to the same period last year. Building on the success of its Q4 turnaround to profit, Pinda plans to expand new businesses and further accelerate the advancement of its AI-based loan comparison service in 2025. This is interpreted as a strategy to further solidify its market position and drive continuous growth.