Crema Surpasses 520 Smartstore Review Integrations; Reviews Up 293%

Crema Review's Naver Smartstore integration feature, which instantly resolves the persistent D2C brand concern of 'review acquisition,' is gaining explosive popularity. Already, over 520 client companies have adopted this powerful feature, proving its effectiveness. This feature is a magic-like solution that easily and automatically integrates vivid customer reviews accumulated on Smartstore into the brand's own mall. It is establishing itself as an essential tool, especially for companies that find it difficult to collect new reviews on their own mall or need to quickly accumulate reviews to increase initial purchase conversion rates. A noteworthy point is that approximately 80% of all adopting companies are concentrated in the beauty, food, fashion, and living categories. Crema analyzed that this is because the importance of reviews is further emphasized in the beauty, food, and living sectors, where product taste, function, and user experience critically influence purchase decisions, and in the fashion sector, where trends change and sales cycles are fast. In fact, client companies that adopted this feature recorded an astonishing average increase of **293%** in the number of reviews on their own malls. Half of the adopting companies transferred the vast existing Smartstore review data to their own malls in one go, and 41% further maximized the review exposure effect by adding real-time update functionality. Crema does not stop here; in line with the increasing demand for external platform integration, it is also actively supporting review integration with major marketplaces and vertical commerce platforms such as Coupang, Musinsa, 29CM, Ohouse, and Olive Young. A Crema representative stated their aspiration to "do our best to secure powerful review assets for clients' purchase conversion rates and sales growth."