Control M Launches AI-Created Burger with Plans, Recipes, and Ads

Food tech startup ControlM has unveiled a new menu created entirely through AI, covering everything from menu planning to recipe development and advertising production. On the 7th, ControlM announced the launch of three types of truffle burgers developed using AI at its K-burger brand “Slam Burger” locations in Gangnam and Daehakro. Within just a month of its release, the menu accounted for 20% of total sales, establishing itself as a signature offering. ControlM utilized generative AI to select the keyword “spicy flavor combined with cheese” from global burger trends, deriving a recipe that adds one to two new ingredients to existing food materials. The entire process—from planning, naming the menu, testing, recipe creation, to producing advertising images and affixing them in-store—took just seven days, significantly shortening the previous timeline which typically required at least three months. The development cost per menu item, which used to reach 10 to 20 million KRW, has now been reduced to virtually “0 KRW,” excluding the subscription fee for the AI solution and the costs of new ingredients. This project was planned to enable clients of its interactive AI solution “Restogeni” for food service operators to directly utilize AI for new menu development. ControlM aims to standardize the entire menu development process and integrate it into Restogeni within the first half of the year. Won Jong-gwan, CEO of ControlM, stated, “As the Restogeni AI takes over repetitive tasks, it creates an environment where restaurant owners can focus on taste, quality, and customer experience, and we aim to contribute to improving the fundamental structure of the traditional F&B industry beyond mere automation.”