Ably and 4910 Set New January MAU Record

The two titans of the style commerce market, ABLY and men's fashion platform 4910, shook up the market by simultaneously breaking their all-time records in January's Monthly Active Users (MAU). ABLY Corporation announced that the combined user count of the two platforms exceeded an impressive 10 million. According to app and retail analytics service Wiseapp, ABLY recorded 9.36 million users in January, securing an overwhelming first place across all vertical commerce categories. This marks a 20% increase year-on-year, solidifying its position as the No. 1 specialized mall user for five consecutive years since 2021, and maintaining double-digit growth every year. ABLY enjoys widespread popularity across all age groups from teenagers to those in their 40s, with users in their 20s accounting for 30% of the total. An astonishing re-visitation rate of 85% clearly demonstrates ABLY's strong customer loyalty. Meanwhile, 4910, an emerging powerhouse in the men's fashion market, also achieved its highest-ever performance by recording 1.37 million users in January. Users from their teens to their 30s accounted for approximately 80% of total users, firmly establishing it as an essential fashion app for MZ generation men. Notably, the number of new installations in January surged by 40% compared to the previous month, proving its unparalleled growth among men's fashion apps. The core driving force behind this explosive growth is ABLY's proprietary 'AI personalized recommendation technology'. Keeping pace with the era of increasingly segmented and personalized 'nano-tastes,' ABLY maximized customer satisfaction by providing optimized, customized shopping experiences based on extensive user data. Kang Seok-hoon, CEO of ABLY, emphasized, "Our goal of creating an an ecosystem where everyone can discover their unique tastes and easily shop for products that match them has come to fruition. Moving forward, we will continue to establish ourselves as a platform that best understands customer needs and leads the market with differentiated services."