4x4 Launches US Subsidiary as Global Outpost

4BY4 is accelerating its entry into the US market, leveraging its self-developed AI-based image quality enhancement solution, 'PIXELL'. Last December, it established a US subsidiary under the name '4BY4 Solutions Inc', laying the groundwork for expanding its overseas business. The establishment of this US subsidiary aims to secure a base for sales activities to identify local customers and develop the market, as well as to strengthen cooperative relationships with companies in the US through activities such as the AWS Partner Path. 4BY4's 'PIXELL' solution boasts innovative technology that maintains excellent image quality while also reducing data transfer volume (bitrate) by over 50%. Based on this competitiveness, PIXELL targets leading content companies in the US as potential customers, including global broadcasters, OTT platforms, Hollywood studios, production companies, and post-production houses. Furthermore, content streaming and online education providers are also key targets. Building on its successful collaboration with 'Cakap', an Indonesian online education company, 4BY4 plans to aggressively pursue sales and promotional activities in the US online education market, which is actively adopting AI learning materials. Bae Sung-wan, Head of 4BY4's PIXELL Business Division, emphasized that "the establishment of a US subsidiary, which is the largest market for on-premise hardware products, will be a significant turning point for 4BY4's global business," and expressed anticipation for various collaborative projects already under active discussion.